Wed, Dec 07, 2011 @ 03:15 PM originally posted at
With more than 120 million business professionals registered,
LinkedIn is an online marketing must for B2B marketers
. While personal and business profiles get most of the attention on LinkedIn, the social network has several other valuable features that can shine for inbound marketers. One of the biggest opportunities for inbound marketers is LinkedIn’s Answers platform.
LinkedIn Answers allows members to ask and answer business-related questions. Sure, marketers can use the tool to answer questions and promote their business’ industry expertise, but the potential awesomeness of Answers goes far behind that obvious use case. With all of this awesome, public data, it’s about time marketers learned how to
get the most out of LinkedIn
7 Unexpected Yet Epic Ways to Use LinkedIn Answers
1. Use Questions to Generate Blog Post Content Ideas:
Consisting of countless questions and answers across different topics, LinkedIn Answers is a
treasure trove of content ideas
. A big part of
successful business blogging
is starting with a strong idea that resonates with your target audience. LinkedIn Answers gives you just that. Look at the questions posed for your industry, and check out those questions’ answer counts to determine which topics are sparking the hottest conversations. Then use those topics as fodder for your business blog.
2. Develop Clear Marketing Personas Based on Prospect Questions:
Marketing will fail without a proper understanding of your target audience. As a marketer, it is critical to
have a clear persona
(or personas) for your target customers. You need to be able to answer questions such as: “What are my customers’ key business challenges?” This, along with many other questions, can help you develop a clear marketing persona that guides all your marketing strategies and tactics. Use the
advanced search feature in LinkedIn Answers
to find questions and answers directly from your target customers. Stop guessing now.