The Stevies were created to recognize the achievements of women in business and to be among this group is an honor. I admit I’m super proud of winning this award.
The project we submitted was for the WISE campaign which included the overall brand strategy, company name, logo, tagline, website, brochure, videos and supporting materials.
New Product or Service Introduction of the Year
GOLD STEVIE® WINNER:
Network9, New York, NY: WiSE Brand Strategy and Marketing Campaign
This project was designed for one of our longest-standing clients, WISH, Washington Intern Student Housing. A 25-year veteran of providing intern student housing, they introduced a new service this year.
With the new academic program, their interns can experience DC in a new way while earning credit. For this, they needed a whole new campaign.
Rather than think of it as an add-on, we looked at it as a brand of its own.
We named the program WISE , for Washington Intern Study Experience, a play on their existing brand. We kept it in keeping with the current visual identity, which we also created, but gave it a different focus.
The experience of the students became the concept for the design and copy direction. The headline, Investing in Our Future Leaders, spoke to the scholarship and professional support they provide.
The visuals are all about the students, showing their diverse faces in the grid. The videos we scripted and supervised have them speaking about how spending a semester in DC changed their perspective and their lives.
Here’s what the Stevie Judges had to say:
“Kudos for recognizing the opportunity to launch the new concept.”
“Great strategic process in developing this brochure.”
“This is excellent branding in a market where content tends to be very dull and stuffy. Taking the lead from the students in terms of content was a great idea.”
“Looking forward to seeing results. Otherwise great.”
“Had good insight with well defined objective and good strategy.”
“Network9 was able to bring the WiSE brand to life!”
And from our favorite client:
Wonderful!!! I know why you were the winner!!
It was great strategy and marketing intro to a new spinoff!!
J Lewis, Founder